Handloom is the new trend


This year government and fashion stitched a pattern together. Smriti Irani promoting the handloom sector, sitting in the first row of runway looks like, presenting the old wine in a new bottle. Tradition of weaving by hands is nowadays a part of countries cultural ethos. Initially a loom was just household furniture in Greece which later became an occupation. It was carried from a class of citizens called textorer from which the word textiles came from.
Handloom constitutes a timeless facet of rich cultural heritage of India. Whether it’s a muslin of Chanderi, Silk brocades of Varanasi, Ikats from Andhra and Orissa, Phulkari khes of Punjab and jacquards of U.P. or phenek of Assam, we wore it and realised that the joy and pride in wearing handloom pieces is unmatched.

The beauty of handloom in every piece depicts the story of the skilled hands, passed on and on from generations to generations. From lush brocade silks that have a royal feel to luminous feather weight Chanderi cottons-finely crafted handloom pieces will always win the battle over all things machine made. Indian August has been doing their bit to revive dying handloom fabric online in India. We are a helping hand to you too, to pick a piece of art this season. The woven sarees like mangalgiri cotton or silk brocades, we offer you all.So buy any of this handwoven cotton sarees, designer cotton sarees online India and be classy these summers.

Handloom can be as chic and stylish as any western wear. It is the new found love among youngsters as a corporate wear, in a contemporary style with the touch of tradition. The properties of the handlooms like sheer and comfort with breathability make it a yes for everyone. So this season, be trendy and a helping hand, own a piece and be proud to be a part of #iwearhandloom!

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