Indian August

This year government and fashion stitched a pattern together. Smriti Irani promoting the handloom sector, sitting in the first row of runway looks like, presenting the old wine in a new bottle. Tradition of weaving by hands is nowadays a part of countries cultural ethos. Initially a loom was just household furniture in Greece which later became an occupation. It was carried from a class of citizens called textorer from which the word textiles came from. Handloom constitutes a timeless facet of rich cultural heritage of India. Whether it’s a muslin of Chanderi, Silk brocades of Varanasi, Ikats from Andhra and Orissa, Phulkari khes of Punjab and jacquards of U.P. or phenek of Assam, we wore it and realised that the joy and pride in wearing handloom pieces is unmatched. The beauty of handloom in every piece depicts the story of the skilled hands, passed on and on from generations to generations. From lush brocade silks that have a royal feel to luminous feather weight Chande

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